Effect of contemporary entrepreneurship on Entrepreneurs’ Innovative Behavior, Job Creation

Abstract

To cope with the challenges of the digital era, entrepreneurs hunted a novel entrepreneurship i.e. digital entrepreneurship. Contemporary entrepreneurship is the process of hunting opportunities by using the digital technologies and ICTs for launching startups and big corporations. Aim of the current research is to find out the moderating role of social capital in the relationship of digital entrepreneurship with entrepreneurs’ innovative behavior and job creation. Researcher collected primary data (cross-sectional) from the contemporary entrepreneurs of Pakistan by distributing wellstructured developed and adapted questionnaire. Current study applied inferential tests (Hierarchical Multiple Regression) to analyze the phenomenon. The instrument used for data collection was validated for reliability. Results revealed that there is significant influence of digital entrepreneurship on entrepreneurs’ innovative behavior and job creation. The study also revealed that there is significant influence of digital entrepreneurship on job creation. It is concluded from the findings of the study that contemporary entrepreneurship plays an important role in improving the innovative behavior of entrepreneurs and create more jobs in the country that are pivotal for the economic growth.