Investigating the association of Effective managerial skills and Modern marketing tools with Entrepreneurship Business.

Abstract

For the developing countries, entrepreneurship is the bearer of economic growth, the harbinger of financial well-being and offers propensity for development. It not only broadens the vocational horizons-enabling people to make profitable earnings but it also opens the gateway to grandiose job opportunities. Undoubtedly, it tautens the monetary fabric of the society by offering a remedy to the malady of poverty, which in turn bridges the gap between those belonging to various echelons of social classes. Entrepreneurship exists as a zone often muddled in an ill-defined state of not being able to conform to the standards pertinent to it, especially in the developing countries and under-developed countries. In Pakistan, most of the businesses are being run by untrained persons, and the use of primitive and manual methods of manufacturing the products and simple marketing techniques have rendered them unable to meet the international standards. The study aims at introducing workable entrepreneurial practices, scrutinizing the problems associated with them, inspecting and discerning the causes of unsuccessful businesses, proposing possible measures that can counter the problems identified, as well as making suggestions that can improve entrepreneurship activities and business management practices in the study area. Collection of data with the help of a closed-ended questionnaire. The sample size is going to consist of 257 proprietors/managers of restaurant centers. The collected data is to be quantified by applying the suitable statistical tests and the data from interviews to be analyzed by applying content analysis approach. The data is to be presented in tables. Moreover, the statistical tests are going to help to accept or reject the hypotheses. The study may find the problems associated with entrepreneurship and based on the findings, recommendations will be given on entrepreneur issues among which is that the government should empower business looking for a workforce to open up endeavors in recognized planned business adventures by accelerating the training programs and by facilitating the procedural requirements in this field.