Factors Impacting Women Performance in Entrepreneurship: the Psychological and Non-Psychological

Abstract

The phenomenon of women entrepreneurship is expanding around the world and women entrepreneurs are playing a pivotal role in socio-economic development of the developing countries. This study is an attempt to analyze the prevailing environment of women entrepreneurships in Pakistan with a view to find the impact of factors which affect the women’s entrepreneurial performance. The present study examines the impact of psychological and non-psychological factors on women's entrepreneurial performance. Psychological factors include tolerance of ambiguity and risk taking tendency, need for achievement, and internal locus of control. Non- psychological factors include competence and innovativeness. This study is quantitative in nature. The impact of the factors is analyzed by collecting data from a sample of 253 women entrepreneurs by using self administered questionnaires. Multiple regression analysis has been used to analyze the significance of the factors on women entrepreneurial performance. The results reveal that there is a significant impact of psychological and non-psychological factors on women entrepreneurial performance of Pakistan. Recommendations were made for improvement of the performance of their businesses like encouraging media in highlighting the success stories.