EFFECT OF MOBILE PHONE USE IN SMALL AND MEDIUM ENTERPRISES SUCCESS

Abstract

This research sought to identify the key success factors for SMEs and how they can leverage on the mobile phone use to enhance their competitiveness in this epically competitive globalised business environment. The research sought to achieve the objectives outlined in the introduction. A survey research design of SMEs offering services within the Orange walk, Belize was used for the purpose of the research. 100 respondents from seven SMEs were selected as sample elements through a purposive sampling technique. Data collection was done mainly through questionnaires and was analysed using simple percentage. The research found that effective management, effective marketing and good customer relationship are critical success factors for SMEs with effective management and good customer relationship management taking precedence and that SMEs are able to enhance the effectiveness of their management operations, marketing programs and customer relations by investing in mobile phone use. It was therefore recommended that SMEs should train their staff and customers effectively and promote the use of the mobile phone services to enhance effective adoption by customers.